According to Me:- Marketing is the action that a business takes to promote its products and services to its customers..
If we understand in another way, marketing is a process that a business does to take its products and services to its customers, whether online or offline.
What is Marketing
Marketing is the action that a business takes to attract people to its products and services. The purpose of marketing is to attract customers to your products and services and sell them. Marketing is done by keeping our competitors in mind, what are our competitors using to do their marketing and what can we do?
Marketing is a very important component of selling any product or service. Through this, people come to know about your products and services. While doing marketing, we just have to keep in mind how we can reach and meet our customers and how we can communicate with them.
Till now we know what is marketing but now we should know what is the purpose of marketing.
Purpose of marketing
Marketing means promoting our products or services to our customers so that they can know about our products and services. Its purpose is to generate interest in our products and services among our customers so that they buy our products. And for this you need to do market research, analysis, and know about your customer’s interest.
In this, we tell our customers about the purpose of our business, our products, our services, the services of our products so that they get interested in our products and services.
Till now we have talked about the purpose of marketing, now we will talk about the types of marketing.
Types of marketing
Where should marketing be done, this is also a very important thing because if we do marketing where there is an audience related to our business, then our business will benefit more and if we are marketing in such places where there is no audience related to our business, then our business will not. There will be no benefit because that audience will not be interested in our business.
To know where we should market our business, we will have to do market research and before that we should know what type of marketing we should do.
There are many types of marketing but there are two ways to do it:-
- Online Marketing
- Offline Marketing
- Online Marketing:- We also call online marketing digital marketing and internet marketing because it is marketing done through the internet. In this, we create a website for our business which ranks on Google, create a local profile of our business, connect with customers on social media, email our customers, and run advertisements on Google and social media platforms.
Learn more about Online marketing
- Offline Marketing:- Offline marketing is also called traditional marketing which is not done on the internet. This is the marketing done by advertising in newspapers, placing banners, distributing templates and giving ads on television.
Learn more about Offline marketing
Now that we know what online marketing and offline marketing are, let us know what is the difference between these two.
Difference Between Online Marketing and Offline Marketing
Online Marketing
1: Online marketing is a process that we do online to make our business products or services reach our target audience.
2: Ways to do online marketing: Search Engine Optimization, Google Ads, Social Media Presence, Social Media Ads, Email Marketing etc.
3: In online marketing, we can track who saw our product or services, where they saw it, what age group of people saw it and much more and in this we can decide to whom we have to show our product.
4: We can optimize online marketing whenever we want.
Offline Marketing
1: Offline marketing is a process that we do offline to make our business’s products or services reach the audience.
2: Ways to do offline marketing: Distributing banners, giving ads in newspapers, giving ads on TV, putting up banners and many more.
3: In offline marketing, we do not know who saw our product and where they saw it. We cannot target the audience.
4: We cannot optimize offline marketing whenever we want and if we give ads on TV or newspaper, then we will not be able to do anything.
Online marketing and Offline marketing which marketing is best?
Earlier, when there was no internet, offline marketing used to be very popular. Businesses used to promote themselves in newspapers and do so even today, they used to give ads on television and even today, but due to lack of internet, they were not able to go online. Now because of the internet. It has also come online, now people create websites, run ads on Google and do it through social media.
People use offline marketing as much as they use online marketing. With the advent of online marketing, offline marketing has not reduced but the way of marketing has changed and the method has become better. Therefore both online and offline marketing are important.
Why Is Marketing So Important?
Because marketing means taking your products and services to your target audience and telling them about your product. So now if we do not do marketing then no one will know about our product, therefore we market our products and services so that people know about our products and services and interested people can contact us.
In Other Words, Marketing is necessary to market our product to people who can buy or want to buy our product.
Without marketing, we can say that we have a product or we are providing services but no one knows about us. That is why marketing is a very important aspect for any business.
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