What is Promotion?
Any type of activity in which we tell people about ourselves or our products and services is called promotion. When we communicate any kind of thing about our business with our audience, we are promoting our products or services. We can say that promotion means whatever activity we do to sell our products or services.
Promotion is a part of marketing. There are 4Ps of marketing and promotion is one of them. Promotion is a marketing technique to communicate with customers by which businesses attempt to sell their products and services.
Types of Promotion
Promotion is a set of different activities by which businesses interact with customers and attempt to sell their products and services. So these are the different types of promotions by which businesses promote themselves:
Online Promotion: Online Promotion is an activity which is done to spread information about the product and services through the Internet so that our customers can know about our product and services online. Most Businesses use the internet to promote products and services and raise awareness.
Usually businesses use different channels to communicate with customers to promote their products and services. This communication is done through various Digital channels like: Social Media, Website, Email, Message, Advertise on google and social media, etc
Know More about Online Marketing/Digital Marketing
Offline Promotion: Offline promotion is the activity done by the business to promote its products offline. In this promotion the business goes door to door to promote its products and services. Businesses use offline methods to spread information about their products and services.
Usually businesses use various offline methods to communicate with customers such as distributing templates, banners, advertisements in newspapers, TV and radio, etc.
Know More about Offline Marketing
Objective of Promotion in Marketing
Promotion is what we do for our products, services or our business which helps us to communicate with our target audience. We do promotions for our business so that people know about our business and about our products or services. This increases our sales and also builds trust among customers.
Increase sales: Increasing Sales is the main objective of promotion because businesses promote their product or services specifically to increase sales.
Introduce new product to customer: Whenever you launch a new product, you have to promote it to reach the people so that your product can stand in the market and people can know about the importance and use of your product.
Stay ahead of competitors: your competitor also sells the same products and services as you, then it becomes necessary for you to promote your product and services so that you can make more sales than your competitor and increase awareness.
Channels for marketing
Marketing channels are a means of advertising by which businesses reach audiences and promote their products and services. There are various channels through which a business promotes itself.
Digital advertising
Search Engine Optimization (SEO)
Content Marketing
Word-of-mouth
Traditional marketing
Events
Social Media Optimization
Email Marketing
Digital advertising: Digital advertising helps you deliver your message, market products, and create a unique presence of your brand online using images, audio, and video.
Some types of digital advertisements do not require keywords; they are shown based on the user’s interest. If someone searches for our product or its related products, then our ad is visible to him so that the purpose of running that ad is fulfilled.
Purpose and Benefit of Digital Advertising
Search Engine Optimization (SEO): Search engine optimization helps you to take your website to your interested audience who is searching for your products and services.
There are many factors in search engine optimization that you have to take care of when you do search engine optimization for your website.
What is Search Engine Optimization (SEO)
Content marketing: Content is very important in marketing. It is content with the help of which we reach the customer, convince the customer and tell him about your products and services without content, it is like that we reach the customer without even telling him who we are and what we want.
Word-of-mouth: Word-of-mouth marketing is natural when we provide good service to our customers and provide quality products with discounts. He becomes our regular customer and our unique identity is created in his mind. He does our marketing himself. Like discussing about us with their relatives and friends, or referring our products and services to someone, this is what the customer himself does when the business behaves well with its customers.
Traditional marketing: When there was no internet, businesses used to give ads in newspapers, run ads on radio, distribute templates, give ads in magazines, put up banners and do many more, then marketing in that way is called traditional marketing. Now after the advent of the internet, this marketing is done in a less serious way and people like to do digital marketing.
Know more about offline marketing and digital marketing
Event Marketing: Events are a way by which we gather our customers at one place and make them aware of our products or services. This is a very good option for promotion because it involves only those people who want to buy your product or services or are interested in your product.
Social Media Optimization: Social media is a very good platform in today’s time. Many people stay online on social media every day to tell people about their products and services and search according to their interests. We can make our account reach our audience through social media optimization.
Know more about Social Media Optimization
Email Marketing: Email marketing is a type of marketing in which we mail our collected data and then make them aware about our products and services. We collect data of our customers in different ways like organizing events or placing forms on the website.
Here are some channels of promotion or marketing by using which we can promote our products and services in the market and increase the awareness of our business. Some of these are online channels and offline channels.
Conclusion: Promotion is done in two ways, online and offline. Both online and offline have different channels through which businesses promote themselves. Whenever a business needs to increase its awareness or increase sales, it takes the help of promotion.
Click Here for more interesting and knowledgeable blogs
Post Comment