Search engine optimization is used to rank a website on search engines, using which the business can reach its audience who are searching about them. Search engines are completely organic, so it takes time for a website to rank. In search engine optimization, we finalize some keywords and target them in our website and whenever someone searches that keyword, our website gets ranked.
What is Search Engine Optimization (SEO)?
Search engine optimization is a process that is done to rank a website on the search engine result page. Its main motive is that whenever a user searches anything about us on Google, our website should be visible to him, which increases the traffic on our website and the objective of creating our website is fulfilled.
Our objective of creating a website can be anything and to fulfill that objective, SEO plays an important role. We get the website built but SEO is used to take it to our customers. In SEO we target keywords and whenever someone searches our keywords on Google, SEO helps in ranking our website. In short, SEO helps Google to decide our position on SERP.
Type Of Search Engine Optimization
There are 3 types to do search engine optimization on a website, doing all three types of seo is very important for the ranking of the website.
Types of SEO:
On-page SEO: As the name suggests, on-page SEO means SEO done on the page. To do on-page SEO, one should know about its 200 factors (200 factors of On Page SEO). By applying them on your website, you can do on-page SEO of your website.
For more details: On-page SEO
Off-page SEO: Off page SEO is what we do for our website by visiting other websites, it is called off page SEO, it is also called backlink or link building. To do off-page SEO, you should know about techniques of Off Page SEO.
For more details: On-page SEO
Technical SEO: Technical SEO is done to correct the technical part of our website like correcting the loading speed of the website, resolving errors or correcting the images and videos on the website etc.
For more details: Technical SEO
Search engine optimization is very important for a website as it decides our ranking on search engines and it helps Google to understand our content. There is another type of search engine optimization called Local SEO which has nothing to do with website ranking. It is for those businesses who want to grow their business in their area.
Techniques of SEO
White Hat SEO: White Hat SEO means doing your website according to Google’s rules. There is no violation of Google’s rules in this, hence it takes time for the website to rank. It takes time to rank our website with White Hat SEO but if this is according to Google then Google starts trusting the website and gives good ranking to the website.
Grey Hat SEO: In Gray Hat SEO, we do some things according to Google’s rules and some things we do by violating Google’s rules so that our website starts ranking on Google a little faster. We can get our website ranked faster with Gray Hat SEO as compared to White Hat SEO, but due to this Google will not trust your website and will not rank you properly.
Black Hat SEO: In Black Hat SEO, we do not follow Google’s rules and do SEO against them, then it is called Black Hat SEO. In this, the website gets ranked very quickly and within a few days, Google stops its ranking and then it is not ranked again.
Importance of SEO
SEO is very important to increase your online presence and reach people. Search engine optimization is very useful in increasing the awareness and engagement of your business. Some information is given below –
Rank your website top on SERP: Whenever someone searches a keyword on Google, the place where the results appear is called a SERP and the website which appears at the top on the SERP has more chances for the user to visit that website. So SEO is a very effective way to take your website to the top of the page.
