What is Off Page SEO
Off page SEO is also called link building or backlinks. In this, we submit our website or webpage to another site. This is done for two reasons: for the crawler and the user.
Talking about the user, whenever we submit our website with content and contact details on any website, then users read our content and visit our website or webpage. One benefit of backlinks is that we can bring traffic from other websites to our website.
Talking about the crawler, Whenever we submit our website with content and contact details on any website, a new page is created on that website and its link is called a live link. A crawler comes to crawl the page and because our website is mentioned on that website, the crawler also comes to our website and crawls our website again. Its second advantage is that We can bring a crawler to our website so that Google trusts our website and the chances of our website getting ranked increases.
There are two types of backlinks that we get from other websites.
Do Follow: Do follow backlink is for crawlers which tells crawlers to crawl this link
No Follow: No follow backlink is for crawlers which tells crawlers not to crawl this link
What are DA and PA and on which link should I create a backlink?
DA and PA of the website play an important role in creating backlinks, which tells us the chances of ranking the website on Google and the reputation of the website on Google. That is why it is said that backlinks should be created only on websites with high DA and PA.
This is the concept of Moz which tells us which website has a good reputation on Google and what the criteria are to rank on Google but Google says that Google does not accept this, this is just the concept of Moz which Google does not follow.
So in short, a Backlink should be created on the link that has a higher DA PA. but I don’t think so
According to me Which backlinks are useful for us?
I think, It does not matter which website has high DA or PA, matters is that Google has crawled and indexed the link or not, because if we have just created a link and Google has not crawled and indexed that link, then the crawler will not be able to come to our website or web page and will not crawl our website.
It doesn’t matter how good the link we are creating matters if the crawler crawled our link or not because if the crawler does not crawl our link then that link is not useful for us. The main purpose of backlinks is to bring crawlers to our target URL.
Example: We have created 2 links, one is high DA, PA and one is low DA, PA. If our high DA, PA link is not indexed and the low DA, PA link is indexed then for us the low DA, PA link is more important than the high DA link.
On the other hand, if our link with low DA, PA is not indexed and the link with high DA, PA is indexed then the link with high DA, PA is more important for us than the link with low DA, PA.
What happens when Google indexes our backlinks?
When Google indexes our backlink, it ranks on Google. The crawler comes and crawls it again and again and if it is a do-follow link then the crawler also comes and crawls our website again and again due to which Google builds trust on our website and the chances of ranking also increase.
Conclusion: A Backlink is a link where we submit our business details including our website. It will be beneficial for us if that link is indexed. Once a backlink is indexed then crawlers crawl that link again and again and if that link does follow then the crawler will also crawl our website which is targeted on that backlink. With this, the crawler also crawls our website again and again, so that if the website and webpage we have targeted are not indexed, it will get indexed and Google will build trust on our website and it will also help in the ranking of our website.
Techniques of Off Page SEO
- Business Listing/Citations: In the business listing, we list our business on other sites below us. In this, we mention the details of our business like NAP, website, and about our business.
- Classified Submission: In classified submission, we post or list free ads on online classified submission sites that allow us to place ads. In classified submissions, we mention the title, description, NAP, and website
- Image Submission: In Image Submission, we mention the details of our business along with the images of our business like NAP, description, and website link. In image submission, we can also share the image of any blog, in which we create a blog related to our business and share its image on image submission sites.
- PDF/PPT Submission: In PDF/PPT Submission, we convert our blog into PDF or PPT and submit it to different PDF/PPT Submission sites. In the blog that we submit, we write content related to our business, in it, we tell about our business, including NAP, and mention the website.
- Video Submission: In video submission, we submit a video of our business or a video related to our services, in which we give information related to our business.
- Social bookmarking: In social bookmarking, we create our account and post on social links like Instagram, gab, diigo, etc in which we mention our business and its details like NAP and website.
- Web 2.0 Submission: In Web 2.0 Submission, we create links on such sites that allow us to make a website and publish it for free like Blogger, Google Site, Wix, etc. In this, we create a blog that is related to our business and then we tell about our business in which we include the NAP website.
- Profile creation: We create profiles in the name of our business on different sites, in which we introduce our business and include our website and NAP.
- Blog Submission: In Blog Submission, we go to the Blog Submission site and submit our blog, in which we create content related to our niche and then include the details of our business in it.
- Guest posting: In guest posting, we write and publish an article on someone else’s website in which we also write about our business information.
- Forum Posting: In forum posting, we join online discussions on sites related to our business and share our information.
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